Released on: August 13, 2008, 1:17 am

Press Release Author: Nirmala Dsouza/OAK Consulting

Industry: Software

Press Release Summary: Plans to sign new channel partners and system integrators
across the Kingdom

Press Release Body: Dubai, United Arab Emirates, August 13, 2008: Nexans, the
worldwide leader in the cable industry and an expert in LAN cabling solutions, today
announced that it is looking to sign-up new distributors and resellers in the
Kingdom of Saudi Arabia. Nexans, which has witnessed a sharp increase in its
business in the region, believes a stronger channel presence in the Kingdom will
help it address vertical market opportunities more effectively.

Speaking on their channel recruitment plans, Mr. Tarek Helmy, Regional Director Gulf
& Middle East, Nexans Cabling Solutions, says, "Saudi is one of the key markets for
Nexans in the Middle East region. With so much infrastructural development taking
place there, we see tremendous growth potential for our products and solutions. Our
objective is to ensure that we offer our best-of-breed cabling solutions combined
with excellent service and support to customers in Saudi Arabia. In addition to the
strong partnership we have with the largest integrators in Saudi Arabia, we are
looking to recruit performance-based resellers backed up by a strong Value Added
Distributor who will work closely with us to promote our solutions extensively in
the local market."

Nexans, which recently unveiled two revolutionary concepts in copper cabling
technology - the new LANmark-6A and LANmark-7A solutions, has been serving the
Middle East region through its local offices and is supported by its strong network
of channel partners. Nexans is looking at building more strategic alliances across
the region with system integrators that have excellent project management as well as
implementation expertise across all the key vertical segments including data
centers. The new partnerships will hold the key to providing better solutions and
service to customers in various market sectors across the Kingdom.


"The Middle East is a fast growing market and we are well placed to meet its cabling
needs along with our strategic partners. We are in the business of providing
state-of-the-art solutions to our clients in all sectors including Telecom, Oil &
Gas and Utility. By appointing new channels in the market, we want to demonstrate
our commitment to our customers in the region. Nexans will offer round-the-clock
support and training to our new partners and strong service and technical support to
our customers locally," Mr. Helmy concludes.

About Nexans

With energy as the basis of its development, Nexans, the worldwide leader in the
cable industry, offers an extensive range of cables and cabling systems. The Group
is a global player in the infrastructure, industry, building and Local Area Network
markets. Nexans addresses a series of market segments from energy, transport and
telecom networks to shipbuilding, oil and gas, nuclear power, automotive,
electronics, aeronautics, handling and automation.
With an industrial presence in more than 30 countries and commercial activities
worldwide, Nexans employs 22,000 people and had sales in 2007 of 7.4 billion euros.
Nexans is listed on Euronext Paris, compartment A. More information on
www.nexans.com/


Web Site: http://www.nexans.com

Contact Details: Nirmala D\'souza
OAK Consulting
+971507343840
nimi@oakconsulting.biz